Production & Creative Direction
Are you an artist in need of a producer you can trust? Are you an art buyer or creative director looking to produce content for your brand? Creative Picnic has full-service production capabilities. From national ad campaigns to social media content, we have experience making your brand’s vision a reality. We listen to what you want, stick to your budget and deliver the content you need.
NAVY FEDERAL CREDIT UNION
Early this year we produce a lifestyle campaign for Navy Federal Credit Union with our photographer Ryan Smith. Our goal was to build an image library of natural feeling imagery that was on brand for this veteran and military focused Credit Union. We traveled to San Diego and shot in six locations including a movie theater and bowling alley. The results were spectacular and the client was thrilled. We sourced talent from a local agency, who provided us with “model families” so the chemistry on set was genuine.
To top things off, this September we produced a two day holiday campaign shoot for NFCU, which we can’t tell you much about until it launches but let’s just say with help from our photographer Ryan Smith, we have a lot to be thankful for!
This summer things heated up when we produced a lifestyle campaign for the colorful Pepsi-owned beverage company, IZZE Sparkling Juice, with our kids photographer Caitie McCabe. This two day shoot was shot on location and the images were created for the new website they were launching as well as digital promotions such as their newsletters. The turn-around time for this project was two weeks so we had to work fast. We street-casted ten teens and sourced two locations, a home in NJ with a roaming lawn that we used as a park (this worked perfectly because we didn’t have time to get permits for any local parks) as well as an Airbnb for the living room scene and “pour” stop-motion.
The Creative Picnic team took it to the school yard when they had the opportunity to produce a “Back to School” shoot for the popular sock company Bombas with our kids and lifestyle photographer Caitie McCabe. We sourced a charming public school just outside the city and street-casted children ages 4-12, who knocked it out of the park…err I mean playground. The deliverables were used to launch a campaign on social media and the company actually came back to license more images from the shoot!